Hennig-Olsen Is AS, Norway’s quality ice cream producer, wanted to win the hearts of Norwegian ice cream connoisseurs with the launch of a new series.
Scandinavian Design Group was given the task of developing a strong visual concept to stand out against fierce competition, and tempt a predominantly female target group. We had to strike the perfect balance between a strong series and individual flavors.
The ice cream counter brims with “too good to be true” computer modeled ice cream scoops. We wanted to show the true qualities of real ice cream.
Our solution presents a spoon with a generous portion of ice cream that virtually pops out of the freezer, tempting you to pick it up. The illustrations, made by Stina Persson, are clearly color coded, and hint of generous flavors, ingredients, taste and texture.